Jane Claire Hervey is an award-winning COMMUNITY AND BRAND EXECUTIVE, public curator and accidental ARTS nonprofit founder.
Balancing depth with clarity, she builds brand identities and activations that drive diverse cultural values, creative expression, public good and community experience.
Over the last decade, she has worked alongside executive teams to design and lead transformative campaigns and events for arts and entertainment organizations, museums and parks, as well as rapidly growing, category-defining lifestyle, hospitality and tech brands across the US.
From launching citywide festivals in the heart of downtown Austin to rolling out repaired creative direction for 70+ Y2K stores in malls across America, her work has bridged physical and digital, local and global for brands like The LINE Hotel, Red Bull, Bumble Inc., Waymo and more.
Currently, she directs Future Front, a 501c3 ARTS AND CULTURE ORGANIZATION she founded in 2021, alongside her consultancy, group work.
At Future Front, her community-designed programs have welcomed 200,000+ visitors, distributing more than $1M in commissions and local support to independent artists, musicians, filmmakers and craftspeople in Texas.
This pioneering work has been recognized by ADWEEK, Texas Monthly, The National Endowment for the Arts and the City of Austin’s Women’s Hall of Fame for its undeniable impact on Texas culture (from the DIY underground to public parks).
As a curator and keynote speaker for organizations like SXSW, The Contemporary Austin and Soho House, she has become a known advocate for adaptive leadership, cultural strategy, contemporary Texan art, memorable design and public space.
committed to craft and cultural study, jane has worked as an independent WRITER AND recording artist for global MUSIC projects since childhood.
The daughter of a naturalist, her music is a practice in witnessing, blending sonic landscapes and spoken word with the Gulf Coast tropics and reimagined rodeos. Since putting out her first four-track lo-fi EP “Sour Grapefruit” in 2019, she has opened for the likes of OSHUN and Bunny Michael, played stages like South by Southwest (SXSW), hosted national karaoke tours and composed for an internationally recognized cross-border album. She has maintained music and culture columns for publications like Forbes and BuzzFeed since 2012.